Poster style Design
consists of a large WARNING in bold, which draws the attention of the Audience towards the advertisement.
Colours of RED and
neutral colours of cream and white, emphasise the film is a Horror/Thriller.
The figure in the
poster is in an upright and uniformed stance, the fact that he is holding a rifle suggests he
is military, and the respirator suggests a Biohazard is in place, alongside the Biohazard symbol
under the title.
Title, 28 Days
Later, Is in the Corner of the Poster’s image, not standing out, but as though it
is just information, may be specific for the fan so the previous film, as the
title will be less important. Done so that the effect of the poster is not
broken but so that the audience understands the denotation without noticing the
connotations.
Information at the
bottom relating to what the movie might be about, without telling the story,
also in Red, sense of danger, which the message emphasises The overall poster
is less like an ad for a movie, but more like a public service announcement
Release date if the
film and a Web Link. (for information to the institution) is at the bottom and in small print, as to not
obstruct the effect the poster is trying to create, but still advertising
itself to the audience so that they know were to refer to.
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