\The simple Media cycle, Institution, Media Text, Audience, The Institution produce the Media Text, which is then viewed by the Audience, the Audience then have feed back that the Institution can work with to produce further media texts that keep the audience happy, and make the institution money, the cycle goes on.
Genre helps the Audience to Distinguish the difference between films so that they are aware of what kind of text they are viewing. A Genres popularity is information that comes as a result of text being viewed, which effects what kind of media text that the production institutions should make next.
Because there is no point in making Rom-Coms when the majority of the audience is into Action films at a point in time, appeasing the masses is important, as it what makes money.
The information on popularity will then help the distribution companies with the advertisement, as it is very important that they strike the target audience in order to sell the Text. Aiming Horrid Henry the Movie at 20-29 year old men, just would not work, its a kids film, so they would need to advertise to attract kids, 5-11 years old.
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