Because we are releasing our film via an institution with an already large dedicated and varied fan-base, the audience that views our media text will be very diverse.
However, when concentrating on advertising, and attracting our audience, then the demographic become less broad.
Interest in thrillers varies in gender and age, for males, some sources say that its young adults and adults up to adults, 18 - 22 years old and some into their 30s and 40s, because this film will have action, suspense gore and other male friendly connotations, the male audience will be much broader when it comes to age.
With women its very different, the age range is much smaller, teens and young adults, are usual viewers of thriller and horror material, all because of the stuff teens do, you go to house parties and sleep overs and watch a scary films and sometimes huddle up to the boys in fear. This concept sounds very cliche, however it is pop culture around this age.
Our generic, mature audience member would be in her early 20s, be employed with a university, or post Uni job pre working place job, and will be spending time, flicking around the internet and Netflix, procrastinating her studies, and filling in the spare time. Considering the institution, which is regularly viewed by hobby filmmakers, or independents, she may be studying Media as a course, and be be very artistic, making her accepting of the wider range of genres. Because a thriller is usually much more psychologically complex, and more much more detailed in plot than the other genres, it would make sense that an audience member who looks to becoming professional, will appreciate the more intricate areas of films texts.
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