A2 Media Coursework Evaluation

Rough Cut and Focus Group

Editing

The editing process is on-going, and has involved two very important aspects.


1. Syncing footage

All of the footage from the shoot day, has had to have been dubbed to the song playback, before we can, before we can even begin to edit...

This has to be done in order for us to ensure the lip sync is good, if its out, we have to re-adjust all of the footage, causing a huge set back

2. Cutting to the beat

Cutting footage to the beat, or too certain beats in the song, keeps a solid rhythm. This way audience don't become distracted by a bad tempo. To make the prefect cut, we have to scrub thorough the audio frame by frame to the top of the beat, and then cut, just before or just after, and something sounds off.

Production (shoot day)

The Shoot day lasted for the best 

part 8 and 1/2 Hours between 

08:00 to 16:30.

Some of the Morning was spend doing makeup for the dancers and our singer. The makeup creates a more interesting image on screen...

Supervised by Sasha (Grey beanie), and India, our group member

(8:00am to 9:30am)




Whilst that was happening, 
Grace and Myself worked with 
the set designers to put together
our first set up, Forest. It involved attaching huge pieces of cloth to a rail hanging above the studio. We then set up the projectors and the shoot began.

(8:20am to 10:00am)

The rest of the day was spent either shooting, or changing set. The time consuming parts, where dealing with the projectors and the actors, sometimes neither could be seen very well, so we had to bring in lights or adjust the camera positions...

(10:00am to 04:30pm)

Planning for the Shoot

In the run up to the Shoot day (Tomorrow), all final preparations have had to be made, and plans put to action...

This has included, contacting all of the cast members about times, costume and organising choreography practice, for the dancers, as well as ensuing that the singer could lip sync to the playback (i.e. new the lyrics).

Other practical elements include prepping the set, projections and lighting, have had to be discussed with the set designers and supervisors.

Matin Garrix, Example Website

The design for Artist Martin Garrix's web sight is very simplistic and easy to digest for the audience, it contains a simple colour scheme, and is very easy to navigate.

What the Home page has...

Tour Page...

Once again, an easy to navigate page, no unnecessary content, and nothing to extravagant, also a contrast change in colour scheme, from white to black... 

MUSIC...

A sample page for his music, one click play, and distinct links to social media. Contrast colour scheme still apparent...

Lifestyle (About)

Up to date information and pictures, keeping up with current affairs with the Paris peace logo, in reference to the recent Paris Terrorist Attacks...

 Contact page

An easy to use contact page, with relevant names and all the relevant information. One thing that is apparent about all the links is the lack of a silly context paragraph explaining what the page is about...

The pages are very self explanatory, so they don't require one, which is good.

Multiply (The New Album)

Up to date link to information about the new album, this will change with every new release, a clever use of marketing...

Examples of Digipack Art

Led Zeppelin's albums always have the iconic led Zeppelin
on their album covers, a reoccurring theme is always good for
maintaining a brand image. 

The Theme Throughout the Digi pack is subtle but constant. Its
content involves more than just discs and a song list, but also a booklet
which could contain any information about the band, or the creation of
the album. If this concept was used for another band, this content outline could
be used in any way the artist or institution wanted, wether it be tour/band info, right to
a booklet on additional content...

Other bands such as Imagine Dragons may rely on the art of the
genere, rather tan specific imagery, as their theme of art for Digi-Packs and
album covers, is Si-Fi or obscure imagery...

Pink Floid's album cover, like most others doesn't have a recurring theme.
But relies on Iconic imagery and the band name to help market their products.

Digi-Packs

What is a Digi-Pack?


A Digi-pack is a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.

Digi-packs typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.  

It is important for us that our digi - pack does not relay to heavily on material from the music video. We have to a act on other synthesised material that would be included, if we had a stronger artist profile to work with. 


A digi pack will included...

1. The Album Title 
2. The Artist Name 
3. Song List
4. Record Label
5. Links to Social Media
6. Links to video sharing
7. #'s

Art for the digi pack vary from genere to genere, artist to artist...

Some albums maintain a theme throughout their campaign, right up to the music videos, but in our case, with only one music video, it will be worth synthesising other material to give the illusion of a complete album with lots to offer.

(this will also be the case when making a web-sight)

Shot list, Romany

Set Roles

(Dominic) Director -  controls a film's artistic and dramatic aspects, and visualises the script while guiding the  crew and actors, to complete that vision...









(Dominic) Director of Photography - the chief over the camera crews working on a film, television production or other live action piece and is responsible for achieving artistic and technical decisions related to the image...








Art Director - is someone who is responsible for the visual style and images...


Producer - oversee each project from conception to completion, work closely with director...


Sound-playback and Lighting desk - overseas the technical set aspects...

Shooting Schedule for the 27th November

Story Board Animatic

1 - What moment in particular did you enjoy and why?

"The Chorus, and the establishment between the female protagonist and the male dancer, it 'de-clichés' the idea of the love story". 

2- What moment in particular did you dislike and why? How would you changed it?

"More moments between, the dancer and the singer to establish a greater love story".

3 - What is your overall opinion about the music video? 6 - What do you think about set designs and the use of projections?

"I think the idea of projections is very clever, using manipulated format instead of a physical set"

4 - What were your initial thoughts when the music video started?

"Confusion as to what 'Earth' meant, it became clear shorty after that..."

5 - Do you like this song and do you think music video suits it? 

"Though the song follows the topic of a love story, the aspects of the narrative make it very different, the melody has a different feel to that of a cliche boy girl story line"

Before Half term: Talk With Luke

Luke finalised what props and costume we needed for the shoot, and wether or not the actors/dancers were available to shoot...

Minimal props and costume, lots of planning time and room to manoeuvre, and all of the actors and dancers are available and enthusiastic about the Coursework

Digi Pack Draft

Casting List for Music Video

Our Music video cast will consist of  two girls and a boy. The Singer, our female Protagonist, and two dancers, one girl one boy.







Sasha Minyailo - Our Protagonist, and singer, in real life she is a rebellious and mysterious character, very indi, and is what we would have thought of in terms of image, if we had to pick ideally.















Calum Henderson  - Our Male Actor
and dancer,one of the Few male dancers at the
school,he suits the right build...

The Animatic : Filming and Editing

The Film and Editing of our Animatic, Is when we have our 
storyboard and we film each for a duration of time (a few seconds). We then edit them to fit the music video, to give a representation of what the final product will look like...

Set Designs, THE ELEMENTS

All of the Sets in the Music Video are based around the elements of Nature, Water, Fire, Earth and Air. This set designs are written up, in order to provide an insight for the builders and the production team...

WATER

FIRE

EARTH

AIR

Prop List

E-mail for permission to Poly-door Records

Completed Story-Board