Evaluation Task Three : Conclusion

Evaluation Task Three : What have i learned from my audience feedback? (Part 3, Questionnaire)

Evaluation Task Three : What have i learned from my audience feedback? (Part 2, Focus Groups)

Music Video 

Point to take away...

For the focus group on the music video, we asked 3 simple questions to a group of mixed gender teenagers, aged 16-18 (the mid range of our target audience 13-24).

What aspects of the video did you like?

Most people made remarks on the projections, they found that they looked very stylistic, and immediately understood the four different elements, as the topic of the Music video. They understood the idea 5th element (white light) being our artist and over all liked the video.

One person in the focus group mentioned that "It was boring, but now that i understand it..." he implied that he had to concentrate on the conventions in order to understand, and ask others. He was deliberately chosen for the focus group as someone who would not like the genere, and was not part of the target audience. however, some male members of the focus group did enjoy the video.

What aspects didn't you understand?

The same focus group member from before didn't understand why there where dancers. However the majority in the focus group enjoyed them as a part of the video, as they jokingly asked what his tel. number was. 

Did the music video encourage  you to find out more?

Despite the negative views, all of the focus group wanted to find out more about the artist...

Website

For this part , I allowed the focus group to explore on their own Macbook's and computers, whilst I had a larger version, playing on a projector, it was very informal, as you can tell, but this was so that i could get an honest response and reliable feedback.

When they saw something interesting, we would turn to the main screen and view it from there, so that everyone could remark on that specific thing...

Evaluation Task Three : What have i learned from my audience feedback? (Part 1, YouTube Statistics)

It's important to get feedback in detail about your campaign, so that you understand the demographic of the target audience, and how well you where able to supply what they wanted.

Accurate statists are one of the the best ways to get information, as unlike focus groups, they can provide more results with more details, such as nationality, age range, demographic and popularity.

The initial view count is a good indication of size of audience, and how far reaching the product has gone, the more views, the more effective the campaign has been and will be.

More specific details on international viewing numbers, give us a more precise idea of where in the world the campaign was the most popular. It also showed us how far reaching our campaign was, as it was viewed on a global scale.

Our target audience was predominantly for females,  aged 13-17 and 18-24, and the results on demographic will give us an idea of how successful we where, or how we can better reach our target audience in the future. Or who we should be reaching with the material we have created.

 This Gives us an idea of how people watch our video, if they have taken the time to watch it on their cellphone it means they are taking an interest, or if it has been viewed as a result of links to the material, it shows that people are liking our media, and taking the time to share it to the masses.

Evaluation Task Two : How well have all three pieces of Media come together, as a part of a promotional music campaign?