It's important to get feedback in detail about your campaign, so that you understand the demographic of the target audience, and how well you where able to supply what they wanted.
Accurate statists are one of the the best ways to get information, as unlike focus groups, they can provide more results with more details, such as nationality, age range, demographic and popularity.
The initial view count is a good indication of size of audience, and how far reaching the product has gone, the more views, the more effective the campaign has been and will be.
More specific details on international viewing numbers, give us a more precise idea of where in the world the campaign was the most popular. It also showed us how far reaching our campaign was, as it was viewed on a global scale.
Our target audience was predominantly for females, aged 13-17 and 18-24, and the results on demographic will give us an idea of how successful we where, or how we can better reach our target audience in the future. Or who we should be reaching with the material we have created.
This Gives us an idea of how people watch our video, if they have taken the time to watch it on their cellphone it means they are taking an interest, or if it has been viewed as a result of links to the material, it shows that people are liking our media, and taking the time to share it to the masses.
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