Point to take away...
For the focus group on the music video, we asked 3 simple questions to a group of mixed gender teenagers, aged 16-18 (the mid range of our target audience 13-24).
What aspects of the video did you like?
Most people made remarks on the projections, they found that they looked very stylistic, and immediately understood the four different elements, as the topic of the Music video. They understood the idea 5th element (white light) being our artist and over all liked the video.
One person in the focus group mentioned that "It was boring, but now that i understand it..." he implied that he had to concentrate on the conventions in order to understand, and ask others. He was deliberately chosen for the focus group as someone who would not like the genere, and was not part of the target audience. however, some male members of the focus group did enjoy the video.
What aspects didn't you understand?
The same focus group member from before didn't understand why there where dancers. However the majority in the focus group enjoyed them as a part of the video, as they jokingly asked what his tel. number was.
Did the music video encourage you to find out more?
Despite the negative views, all of the focus group wanted to find out more about the artist...
Website
For this part , I allowed the focus group to explore on their own Macbook's and computers, whilst I had a larger version, playing on a projector, it was very informal, as you can tell, but this was so that i could get an honest response and reliable feedback.
When they saw something interesting, we would turn to the main screen and view it from there, so that everyone could remark on that specific thing...
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