A2 Media Coursework Evaluation

Rough Cut and Focus Group

Editing

The editing process is on-going, and has involved two very important aspects.


1. Syncing footage

All of the footage from the shoot day, has had to have been dubbed to the song playback, before we can, before we can even begin to edit...

This has to be done in order for us to ensure the lip sync is good, if its out, we have to re-adjust all of the footage, causing a huge set back

2. Cutting to the beat

Cutting footage to the beat, or too certain beats in the song, keeps a solid rhythm. This way audience don't become distracted by a bad tempo. To make the prefect cut, we have to scrub thorough the audio frame by frame to the top of the beat, and then cut, just before or just after, and something sounds off.

Production (shoot day)

The Shoot day lasted for the best 

part 8 and 1/2 Hours between 

08:00 to 16:30.

Some of the Morning was spend doing makeup for the dancers and our singer. The makeup creates a more interesting image on screen...

Supervised by Sasha (Grey beanie), and India, our group member

(8:00am to 9:30am)




Whilst that was happening, 
Grace and Myself worked with 
the set designers to put together
our first set up, Forest. It involved attaching huge pieces of cloth to a rail hanging above the studio. We then set up the projectors and the shoot began.

(8:20am to 10:00am)

The rest of the day was spent either shooting, or changing set. The time consuming parts, where dealing with the projectors and the actors, sometimes neither could be seen very well, so we had to bring in lights or adjust the camera positions...

(10:00am to 04:30pm)

Planning for the Shoot

In the run up to the Shoot day (Tomorrow), all final preparations have had to be made, and plans put to action...

This has included, contacting all of the cast members about times, costume and organising choreography practice, for the dancers, as well as ensuing that the singer could lip sync to the playback (i.e. new the lyrics).

Other practical elements include prepping the set, projections and lighting, have had to be discussed with the set designers and supervisors.

Matin Garrix, Example Website

The design for Artist Martin Garrix's web sight is very simplistic and easy to digest for the audience, it contains a simple colour scheme, and is very easy to navigate.

What the Home page has...

Tour Page...

Once again, an easy to navigate page, no unnecessary content, and nothing to extravagant, also a contrast change in colour scheme, from white to black... 

MUSIC...

A sample page for his music, one click play, and distinct links to social media. Contrast colour scheme still apparent...

Lifestyle (About)

Up to date information and pictures, keeping up with current affairs with the Paris peace logo, in reference to the recent Paris Terrorist Attacks...

 Contact page

An easy to use contact page, with relevant names and all the relevant information. One thing that is apparent about all the links is the lack of a silly context paragraph explaining what the page is about...

The pages are very self explanatory, so they don't require one, which is good.

Multiply (The New Album)

Up to date link to information about the new album, this will change with every new release, a clever use of marketing...

Examples of Digipack Art

Led Zeppelin's albums always have the iconic led Zeppelin
on their album covers, a reoccurring theme is always good for
maintaining a brand image. 

The Theme Throughout the Digi pack is subtle but constant. Its
content involves more than just discs and a song list, but also a booklet
which could contain any information about the band, or the creation of
the album. If this concept was used for another band, this content outline could
be used in any way the artist or institution wanted, wether it be tour/band info, right to
a booklet on additional content...

Other bands such as Imagine Dragons may rely on the art of the
genere, rather tan specific imagery, as their theme of art for Digi-Packs and
album covers, is Si-Fi or obscure imagery...

Pink Floid's album cover, like most others doesn't have a recurring theme.
But relies on Iconic imagery and the band name to help market their products.