Negus theorised that there are two different types of acts within the music industry, ones that are organic, and ones that are synthetic. Organic acts are self formed and the institution, or label, ha very little creational input in the band of group, they are usually long terms sources of revenue. Synthetic acts, are fully formed as a result of the institution, in order to make quick and easy money, these groups are usually incredibly popular, or at least one of their songs becomes a one hit wonder. They don't last very long and the institutions that concoct them don't expect them to survive a season or at the most a year.
Organic acts are more specifically aimed, and the audience will continue to enjoy the material and media that the Band or Group produces. Foo Fighters, were formed in 1995, and still have a fan base 20 years later, and maintain many of the original fans. Foo Fighters have a unique style of RockMusic as the the Singer Songwriter for the Band Dave Grolh, approaches the guitar in the same way he approaches playing the drums, and the audience recognise this organic approach to his the Bands Music. This benefits the the institution, as they have a band that can generate long term revenue, and that requires little maintenance.
Other 'organic acts' include :
Ed Sheran
Red Hot Chilli Peppers
James Blunt
Kanye West
As all of the performers create their own music and have their own personalised style within the genera that they play.
The fact that they are organic, are represented synthetically, as their is no other way to do so.
A good example of this is Amy MacDonald...
The difference between a Synthetic act and and Organic act is that Synthetic acts are short term and aimed to make quick and easy money, if they last longer than expected that means good business for the institution, as the money is even easier, and the fans will buy anything that that group make.
Synthetic acts include :
Justin Bieber
Taylor Swift (In her Early Days)
The Bloodhound Gang
and most other groups which appease a teenage audience for a short period, and then disappear.
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