Music Video Treatment

Pitch

What star Image do you want to produce for your artist/ group?

The artist would almost certainly be branded as a singular, unsynthesised artist, who writes their own music, but distributes and advertises her music and image with the help of a large record company.

Our Artist is young, and will come across as a creative and individual type, like in any concept for the music video, she will be different enough to show that level of individuality, but not so much so that she is alienated by the potential fans because they don't understand her, this gives us a broader perspective on target audience.

Though the artist would be one that (supposedly) has full creative control of her work, her image would be maintained and adjusted where appropriate over time, along with the music and her personal style, would be a change managed by us. If she chases to quickly, no one can follow the trend and say, “ I don't like her new stuff ”. As the turn around was to quick to be able to catch on. But if she cannot keep p with changing trends, then her audience my begin to look for a new artist, which can for-fill their musical desires.

She is Indi, New Age, Pop, and everything Hip Young and free, obviously the target would be the younger generation... teens to early twenties.

How would this star image in the video be branded across the campaign?

In terms of the website and the digi-packs, we want to keep the notion that all has been synthesised, the website will be minimalistic and inviting, with links to social media and YouTube, rather than having pages that already display the Archive images, the Music Videos, the Songs, etc… this method will move the audience on to several different platforms on which to follow our Artist.

To add the personal touch, all of the text of the website will be written in the first person, the audience, when reading this, will get the notion that they are talking to our Artist.

The website will more draw to the vibe of the artist rather than the music video, the music video coincides with the song, the song coincides with the artist, but there shouldn't be much connection between the social media aspect of the artist and the Music videos. To represent the broadness of the music videos and styles, we will fake a few more by adding pictures of “other music videos”, which are just pictures we took to look like them.

In and age of modern technology, the Digi-pack, must include a QR code for the website, rather than pasting a website name, this makes searching for the artist easier for the audience members, and speeds up the distribution process.

Inspiring music videos

    FooFighters, Best Of You      

 Linkin Park, What Ive Done     

Slam Cartels single, and the bands Genre

When discussing the single for the music video, i had to ask the band what kind of feel they where going for, what the song was about, and what they wanted people to take away from it...


"The song is about a time before modern day technology, phones,TV and electricity, people having to go into battle to fight for what they feel is right and their loved ones not knowing whether they will ever see them again, they dream that they will, and whoever it is in battle wondering if they'll ever get back home...

...honour, love, loss, uncertainty and heroes."

I Also Took the time to ask them what the band image was, the words they would use to describe themselves and their genre...

"Our image is: Cowboy/Rustlers/earthy/old souls and outlaws with a good heart".

I also pitched the two idea the group had for them. One using mirrors and younger band members, another where they are on a rainy beach..

"I've discussed this with the guys & we're happy with both ideas, the mirror theme is a very good idea, our hearts say Mirror, our egos say Beach! Ha ha".  

Audience Profile Slam Cartel

Rock and Roll

Rock fans, can be hard core, anti-establishment youthful types, but at the same time (depending on the specific genere of Rock n Roll, the fans can be described as those outlaws we see them as, but with kind hearts and good meaning, they are just ruthless and rough when jumping and clamping to the sound of Foo Fighters or RHCP...

For Slam Cartel, this is the case. The fans really get into the music, but the narrative of the bands songs, always deliver a meaning that is positive, or interesting, rather than destructive.

The young hip rockers, don't really exist anymore, a large majority have been sucked into the main stream void that is Spotify's "Top 100" charts. But there are still some there, the majority of the fans are more in their mid 20s to late 40s and even 50s in extremes. Reason being is that this particular Genre of Rock, was very popular among the youth of the 70s, 80s and 90s, after that you Pop Music.

Because the audience profiles will vary so much, I've done two...








This is... Lets say Seth, he's at University, and 
despite growing up despising the "old and 
uncool" music that his parents had to offer, 
he has come to appreciate the sheer awesomeness 
of Rock n Roll, at a respectful level that is...

He can go to these concerts and become this 
rough and tumble dude, that society is for some 
reason afraid of, but in reality he is normal, and 
his style of music doesn't really effect his lifestyle.

Age : Early to Mid 20s












Now say hello to the guy who brought up Seth, to some how enjoy the style of music that he liked when he was young, back in the 80s...

Like Seth, Dad doesn't let this Rock n Roll lifestyle become real for him, sure he would enjoy the concert, he loves listening to the bands material at home. But at his age, enacting the lifestyle would be... uncool, and unprofessional. He is an adult and he has to set an example, but that doesn't mean he cant enjoy himself.

Age : 40s to 50s






Though i haven't mentioned, this profiling isn't specific to men, women have just as much reason to enjoy this style of music, but in this case they go without saying... Because they are mostly the girlfriend of Seth and the wife of Dad, Seth's Mother...

Mood Boards, Why They are GOOD!

What someone is thinking and feeling about a creative idea, an intended vision for a piece of work, is limited by how good a persons verbal communication skills are at expressing this project to others, and to help them understand why they would come on this journey with you. Mood boards help others to 'get inside our heads, and to see what we see. They aren't perfect representations of what we see, thats a near impossibility, but it is a fantastic guide-line for you to explain, and helps others to comprehend this hard to describe concept.

That said, mood boards can be a pain to create, with many hours spent trawling image galleries, websites, books and magazines looking for that perfect image to sum up your intended feel for the work at hand. So here are a collection of tips to help make your mood board making more effective – and double your chances of winning that pitch!

It makes it all worth while...

This took me around 15 minutes of crafting, and its all that i need to get the point across, whilst being accompanied by the single i want to use, and some other information that is important, its a brilliant reference to use... 

... However, you may find one issue, or advantage depending on the idea. Some may say that you haven't got enough, and that you need to expand on what you have in order for them to truly get you. But the brilliant truth is, thats a waist of time, when all that you have to do is show them what you have and say, "look at what i have... now imagine this". This method saves time, and as well as showing the inside of your imagination, you're also tapping into theirs, and they will come on this journey with you, or will show you a new journey that you can go on. 

Don't feel disheartened when they don't get it, because only two things could have gone wrong...

Either your not explaining yourself well enough, and need to go deeper, or be more specific with the images you choose. 

Or, the idea isn't worth pursuing, because its no good, or undoable, and this isn't a bad thing either, as you will begin to explore an idea that will be better overall, and more worth your time. And in the end, i personally would rather do something that is possible and good, than work with less than i have, and make that amazing idea... really... really... badly...

Similar Bands to Slam Cartel, U2

U2            
Band Members age range : 
40s to 50s
Style of Music : 
Rock, Alternative Rock, Post-Punk

SLAM CARTEL
Band Members age range :
40s to 50s
Style of Music :
Heavy Rock, Rock, Post-Punk, Alternative

Similarities 

• Both have older band members
• Both focus on the Rock & Roll genre.
• Both bands aim for a wider age range, just as long as they love rock
• The Band members look similar, or have a similar costume style.

Differences

• Different levels of Popularity, varying fan base sizes
• SC, have done more heavy rock, U2 have an equal mix of styles.
• U2 have been around longer.

Links of the Week

"BPI represents the UK’s recorded music industry, which is one of the most exciting and thriving music sectors in the world.

https://www.bpi.co.uk/default.aspx"

http://www.shootingstarsuniforms.com/

A small, established band out of West London, over ten thousand followers and fans, and dozens of songs and singles.

http://www.slamcartel.com/

Lukes Input

We had a prominent member of the Media department, Creative Director Luke Gilchrist, come into the class to discuss what our Music video ideas should be along the lines of, and what to avoid. He gave us some recommendations about choosing songs, and synthesising bands for the Purpose of the Course, or using  original bands if we had one to use.

His main points about music videos:

• Don't be to cliche, i.e. love stories, boy meats girl, heart break, etc... they are too overused and unoriginal.
• Think beyond the surroundings, we have a studio, and we can go further than the woods of Surrey if we want to shoot on Location.
• The department wont help you with the idea, but they will when it comes to minor or overly difficult takes that we have little experience with, however, this project will only be to trivial if we make it.
• No Longer than 3:20

His main points about using bands:

• Make sure that they don't take over the process
• Make sure they can make dates
• Make sure they have good material
• The whole process is much more industry standard, as we are using a real group, and producing something that they could use to project their image.

First Meeting with A2 Coursework Groups

The first full group meeting took place today, where we discussed our 3 Ideas (9 collective ideas), and decided on songs, music video ideas and general pre-production stages.

We all have different ideas, and will bring different input into the group, due to our varier tastes...

A2 Music Video Course Work Ideas

Idea One

Band : Slam Cartell, ( Real Band For Music Video )

Song : (To Be Decided)

The Band Slam Cartell, is a small established Rock and Roll / Heavy Band, who operate out of London, and have played all across the UK. They have an established fan base in the tens of thousands, and have a good website and media coverage, but all they are missing is a Music Video! Which is why i thought it would be cool to make a music video with them, as it would be popular outside of the Hurtwood Circle...


The music video starts with the band, on a stage in a field, if possible on the day, a light drizzle, or at the least, cloudy weather.

They begin to play, when from either side of them in the distances, from two crowds, confronting each other. (Riot, Medieval Knights etc have been considered).

As the song builds the two sides sprint to clash in the centre where the band is. But as they become within touching distance, the lead singer gestures them to stop. The Band Pause, and then resume to everyone rocking out to the band.









Idea Two

Song : Seth Macfarlane's " You & I "

Video : A Fifties Love Story

Despite being well known for comedy and cartoons, with critically acclaimed shows like Family Guy, Seth is actually a very talented singer. And has a very well known song called 'You and I' a 50s style orchestral love song, in which he give us a performance that is like nothing we would expect of him.

The Music video starts with one singer, silhouetted by Jersey Boys style lights, this is consistent through out the video. Which cuts backward and forward to two love birds, in 50-60s costume, picnics and walks and generally romantic things. At the end of the song, we find that the singer is actually the male lover, and he is performing to an empty theatre.








Idea Three

Song : Sail

Music Video : H.M. Armed Forces Tribute




After talking to a few friends who work in the MOD, i found it would be possible to be attached to the Army, the Navy or RAF, to film them on intense training exercises, to capture the power and professionalism into doing the job. the Song is powerful, and so is the action, the reason why i thought it would be a good idea is because its real, and nothing else would equal the amount production value that it would appear to have. It all looks much better, rather than using actors, who wouldn't know what it feel or be like and have no prior experience.