Our Artist is young, and will come across as a creative and individual type, like in any concept for the music video, she will be different enough to show that level of individuality, but not so much so that she is alienated by the potential fans because they don't understand her, this gives us a broader perspective on target audience.
Though the artist would be one that (supposedly) has full creative control of her work, her image would be maintained and adjusted where appropriate over time, along with the music and her personal style, would be a change managed by us. If she chases to quickly, no one can follow the trend and say, “ I don't like her new stuff ”. As the turn around was to quick to be able to catch on. But if she cannot keep p with changing trends, then her audience my begin to look for a new artist, which can for-fill their musical desires.
She is Indi, New Age, Pop, and everything Hip Young and free, obviously the target would be the younger generation... teens to early twenties.
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