Lukes Input

We had a prominent member of the Media department, Creative Director Luke Gilchrist, come into the class to discuss what our Music video ideas should be along the lines of, and what to avoid. He gave us some recommendations about choosing songs, and synthesising bands for the Purpose of the Course, or using  original bands if we had one to use.

His main points about music videos:

• Don't be to cliche, i.e. love stories, boy meats girl, heart break, etc... they are too overused and unoriginal.
• Think beyond the surroundings, we have a studio, and we can go further than the woods of Surrey if we want to shoot on Location.
• The department wont help you with the idea, but they will when it comes to minor or overly difficult takes that we have little experience with, however, this project will only be to trivial if we make it.
• No Longer than 3:20

His main points about using bands:

• Make sure that they don't take over the process
• Make sure they can make dates
• Make sure they have good material
• The whole process is much more industry standard, as we are using a real group, and producing something that they could use to project their image.