Friday 25 September 2015

How would this star image in the video be branded across the campaign?

In terms of the website and the digi-packs, we want to keep the notion that all has been synthesised, the website will be minimalistic and inviting, with links to social media and YouTube, rather than having pages that already display the Archive images, the Music Videos, the Songs, etc… this method will move the audience on to several different platforms on which to follow our Artist.


To add the personal touch, all of the text of the website will be written in the first person, the audience, when reading this, will get the notion that they are talking to our Artist.


The website will more draw to the vibe of the artist rather than the music video, the music video coincides with the song, the song coincides with the artist, but there shouldn't be much connection between the social media aspect of the artist and the Music videos. To represent the broadness of the music videos and styles, we will fake a few more by adding pictures of “other music videos”, which are just pictures we took to look like them.

In and age of modern technology, the Digi-pack, must include a QR code for the website, rather than pasting a website name, this makes searching for the artist easier for the audience members, and speeds up the distribution process.




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